You’re looking to raise capital, exit, or aggressively expand revenue or brand

You’re out of the day-to-day operations of the business and can focus on branding.

You’re thinking with a long-term time horizon about personal and/or business brands.

Our engagements & services vary based on the goals, target publications, length and scope.

Our engagements start from a one-time payment of $3500 up to $250k for a full year.

Most PR firms charge $5-15,000/month for them to pitch you. This can lead to months without seeing press coverage, or many press hits a month.

You’re guaranteed a minimum amount of monthly features, with no cap on the max amount. There are other guarantees, depending on the services.

Yes. Some key factors that google uses to determine rankings include

• Prominence of the publication, 
• Competitiveness of the search 
• If your name and company are in the title.

We can help make articles about you and your company show up when people search for your name. We do this by putting your name and company in the titles of articles on popular websites.

No. We do not work with sponsored or advertisement based content.

Your article might be written by someone who is a contributor. This is different from paying for an ad or a sponsored story. Contributors are journalists who write or work part-time. They create the articles.

Earned media is when a publicist sends a story idea about you or your company to reporters. This story should be interesting and fit well with what their readers like. If a reporter thinks it’s good, they might ask more questions or want to talk with you. These aren’t guaranteed.

Guaranteed media is an article where you can control the process and article. A custom article will be written, and can be reviewed + modified prior to publishing.

Articles that are guaranteed come from publications where we have a good connection. We can ensure your story gets featured, depending on what your story is about and your PR goals.

We cannot guarantee coverage in a specific publication 100% of the time for 100% of people.

It depends on your goals and which tiers are involved. 

Tier 2 publications are mostly online and focus on specific topics or industries. They have between 250,000 to 900,000 readers every month.

Tier 1 publications are big names like the New York Times, Wall Street Journal, and Vogue. They often have both online and printed versions and reach over 1 million readers each month.

If your article has important or breaking news, it can be shared by multiple Tier 1 publications.

Our team will build an initial pitch (for earned media) + an article for you to review and approve.

The entire process, from the time you conduct your interview to going live is about 2-4 weeks.

No, we choose publications that do not have an expiry date and will stay online indefinitely. 

There are exceptions such as the publication going out of business.

Our company is set up in Canada, and we have team members in the USA, Canada, and Europe.

Newswires send out sponsored content to various financial publications. The articles about your company and usually about a specific business event.

What we do is get press coverage that’s not paid for (non-sponsored) and natural (earned). This includes full-length articles about newsworthy topics, as well as interviews.

Earned media: No. You’ll likely won’t have see the article after you interview with the journalist.

Guaranteed media: Yes, you can make changes and approve the article in Google Docs.

Yes, that’s right. Earned media, where your story gets attention naturally, has its own advantages. It can reach a wider audience and has various SEO benefits.

Some reporters are flexible and send a questionnaire. Others will only include your input if they can speak with you to ask specific follow up questions. If the story is breaking that same day, you may need to interview the same day.

Our team is happy to help you prepare and provide you with discussion topics.